A woman with long brown hair wearing a light-colored turtleneck top, looking at the camera with neutral expression, in a studio setting.

Ellen Reese

I lead creative direction and strategic execution across brand, digital, and growth.

Creative Direction Brand Strategy & Identity Web & Digital Experience Social & Performance Creative Merchandise & Product Design Campaign Development Content Systems

Selected Engagements [01-08]

BioTech X-ray Inc.

Brand and digital systems for a national healthcare organization.

Led a full website redesign and continue to support ongoing digital updates, content development, and brand alignment across platforms. Work includes blog writing, quarterly reviews, social media direction, and the creation of internal and external materials — ensuring clarity, consistency, and credibility in a regulated industry.

Healthcare · 2023 — Present

Brand Strategy & Identity
Web & Digital Experience
Content Systems
Social & Performance Creative

Computer monitor on a wooden desk displaying a healthcare website about diagnostic imaging. Keyboard, mouse, and a smart speaker are also on the desk.

Forrest Frank

Merchandise design for a high-visibility artist with a global audience.

Designed a focused run of apparel and accessories aligned with the artist’s brand and audience. Work prioritized speed, clarity, and taste — delivering merchandise that felt intentional, recognizable, and true to the artist’s identity.

Music & Entertainment · 2023 — 2024

Merchandise & Product Design

A person with dark hair, viewed from the back, wearing an orange jacket with white text that reads "GOD IS GOOD ALL THE TIME." They are sitting in a white convertible car in a dimly lit environment.

Freeway Ministries Fort Worth

Web, merch, and content systems for a street-outreach ministry.

Ongoing work alongside the directors to build Freeway's presence from the ground up, including a multi-page website, a streetwear-inspired merch line, a social content library, and the systems behind the outreach. The role spans creative direction, digital, and day-to-day communication, helping the ministry reach people where they are.

Faith & Community Outreach · 2026 — Present

Creative Direction
Web & Digital Experience
Merchandise & Product Design
Social & Performance Creative
Content Systems

A laptop on a gray surface displaying a website for 'Freeway Ministries,' featuring a black and white image of a person praying or praying with their head bowed and hands clasped, with a cross symbol on the screen.

Good Standing

Brand, platform, and content systems for a social-impact tech organization.

Ongoing work across app and podcast platforms, studio design, branding, websites, social content, advertising, and marketing strategy. The role spans vision, structure, and execution — supporting a growing ecosystem connecting people, organizations, and action.

Social Impact & Technology · 2023 — Present

Brand Strategy & Identity
Web & Digital Experience
Content Systems
Social & Performance Creative
Campaign Development

Person wearing blue jeans sitting with knees bent, holding a smartphone displaying a productivity or to-do list app.

KOI Resort Saint Kitts

Digital growth and performance creative for a luxury resort destination.

Ongoing work across paid media, travel and booking platforms, website oversight, and social content. The focus is alignment — ensuring that brand, performance, and guest experience remain cohesive across digital channels that drive visibility and bookings.

Hospitality · 2023 — Present

Social & Performance Creative
Web & Digital Experience
Content Systems

Exterior view of KOI Resort with tropical landscaping including palm trees and bushes, illuminated by evening lights, and a multi-story building with balconies and large glass windows.

Koi Restaurants Los Angeles & New York

Ongoing partnership supporting a multi-location hospitality brand with locations in Los Angeles and New York.

Work spans digital advertising, reservation platforms, web oversight, review management, and social content — ensuring brand consistency, performance, and clarity across every customer touchpoint tied to discovery and booking.

Hospitality · 2023 — Present

Creative Direction
Social & Performance Creative
Content Systems
Web & Digital Experience

Elegant restaurant interior with pink tufted banquette seating, wooden tables, large decorative red flowers, and a bar area with bottles on illuminated shelves.

Radiical Systems

Brand and digital foundation for a systems-driven venture studio.

Developed brand identity, website, creative assets, social strategy, and email marketing to support a future-focused organization addressing complex global challenges. The work established clarity, structure, and consistency across digital channels.

Social Impact & Technology · 2023 — Present

Brand Strategy & Identity
Web & Digital Experience
Campaign Development
Content Systems

A laptop on a marble table displaying a website about a company's mission and team. The background features a tiled wall.

The Cutting Edge Salon

Brand and digital redesign for a legacy salon.

Led branding, website design, and digital strategy for a long-standing salon brand. The work modernized the visual identity and online presence while preserving the brand’s history and client loyalty.

Beauty & Wellness · 2023 — Present

Brand Strategy & Identity
Web & Digital Experience

A bar of red soap with an embossed dollar sign and the words 'Money Soap' on it, placed on a dark marble surface.

Not sure where to start? The Full Picture Intensive →

New projects considered selectively.