A portrait of a young woman with brown hair and hazel eyes wearing a beige turtleneck shirt against a neutral background.

ELLEN REESE

Founder of Bye Design

I lead creative direction and strategic execution across brand, digital, and growth.

Creative Direction
Brand Strategy & Identity
Web & Digital Experience
Social & Performance Creative
Merchandise & Product Design
Campaign Development
Content Systems

Not sure where to start? The Full Picture Intensive →

2023 – Present
Elegant restaurant interior with pink curved booths, round wooden tables, and tall decorative red flowers in large planters. The background features a bar with pink lighting and staff working behind the counter.

Koi Restaurant & Lounge

Creative Direction
Social & Performance Creative
Content Systems
Web & Digital Experience

Person with dark, curly hair wearing an orange jacket with the text 'GOD IS GOOD ALL THE TIME' on the back, standing beside a white car in a garage or warehouse setting.

Forrest Frank

Merchandise & Product Design

2023 – 2024
2023 – Present
Computer monitor displaying a website about diagnostic imaging, placed on a wooden desk with a wireless keyboard and mouse inside a minimalist room.

BioTech X-ray Inc.

Brand Strategy & Identity
Web & Digital Experience
Content Systems
Social & Performance Creative

Exterior of KOI Resort with lush tropical landscaping and tall palm trees, illuminated at dusk.

KOI Resort Saint Kitts

Social & Performance Creative
Web & Digital Experience
Content Systems

2023-Present
Red hair dye with The Cutting Edge Waco logo stamped into it on a concrete surface.

The Cutting Edge Salon

Brand Strategy & Identity
Web & Digital Experience

2023-Present
2023-Present
A laptop displaying a website with black and white text on a black background, resting on a round table in front of a tiled wall.

Radiical Systems

Brand Strategy & Identity
Web & Digital Experience
Campaign Development
Content Systems

Four women practicing yoga on mats on a sandy beach near water, sitting in a kneeling pose with eyes closed, with a large logo overlay in the center.

Land Desired Sun

Brand Strategy & Identity
Web & Digital Experience

2025
Black billboard on a dark gray wall with the word 'LUNECNIFIED' in large white letters, advertising a barbershop in Waco, Texas, with social media handle @LUNECHIDABARBER and the year since 2013.

Lunechified

Brand Strategy & Identity
Merchandise & Product Design

2024
Person sitting on a blue surface, wearing blue jeans, holding a mobile phone displaying a green and white app with profile and activity details.

Good Standing

Brand Strategy & Identity
Web & Digital Experience
Content Systems
Social & Performance Creative
Campaign Development

2023-Present
A laptop showing a content style guide on a green cushioned surface.

Damier Diamond

Brand Strategy & Identity
Campaign Development
Content Systems

2023
Concise View / Expanded View

Selected engagements.
New projects considered selectively.